Big brands know how to drive organic traffic, and they do it through the strategic use of long-tail keywords. Long-tail keywords are specific search phrases that target a small but highly targeted audience. They’re often used to target niche markets instead of broad topics. Let's look at why big brands use long-tail keywords and how you can leverage them for your organic traffic.
Why Big Brands Use Long-Tail Keywords
Long-tail keywords are an effective way for big brands to drive organic traffic because they can be incredibly targeted and specific. For example, if you’re a clothing brand targeting female millennials, you might use a long-tail keyword such as “denim skirts for female millennials.” This type of keyword is much more effective than a general keyword like “skirts,” which could bring in a wide range of irrelevant search results.
In addition to being more targeted, long-tail keywords are also less competitive than more general keywords. That means that when people search using these types of phrases, they’re more likely to find your website or online store first—which leads to higher conversion rates and sales.
How You Can Leverage Long-Tail Keywords
If you want to drive organic traffic with long-tail keywords, the first thing you need to do is identify the right phrases for your business or industry. To do this, start by brainstorming potential terms that describe what you have to offer and include any relevant industry terms or phrases as well. Once you have some ideas, use Google’s Keyword Planner tool (or another similar tool) to see which long-tail keywords have high search volumes and low competition levels.
Once you’ve identified the best long-tail keywords for your business, it’s time to start incorporating them into your content marketing strategy. Make sure each page on your website includes one or two relevant keywords in its title tag and meta description so that search engines can easily identify what the page is about. Or find out more about Blogdrip's Long-Tail Keywords here. Additionally, make sure each page contains enough content that covers the topic thoroughly—Google rewards websites with comprehensive content! Finally, don’t forget to include internal links on each page linking back to other related pages on your website; this will help boost your SEO rankings even further.
The bottom line is that leveraging long-tail keywords is an effective way for businesses of all sizes—but particularly big brands—to drive organic traffic and increase their visibility online. By identifying the right phrases for their industries and then incorporating those phrases into their websites in strategic ways, companies can gain an edge over their competitors in terms of SEO rankings and ultimately increase their sales as well! So if you want to increase organic traffic for your business or brand, investing in long-tail keyword research should be at the top of your priority list.
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